WTCI enriches lives through quality programs and services that educate, engage, and inspire a lifetime of learning and exploration.
WTCI public broadcasting is a center of exploration for all ages. Through unique programs, services and emerging technologies, we will be a leading community resource, empowering people to discover their world, broaden their horizons and become active participants in shaping the future. Through these efforts, WTCI builds communities and strengthens families in Chattanooga, North Georgia and the Tennessee Valley.
Trust - WTCI believes trust is the hallmark of public broadcasting and is built through balanced programming and outreach service.
Quality - WTCI believes excellence and integrity are the foundation for any program or service we offer the community.
Engagement - WTCI believes public broadcasting is a center of exploration for all ages that has the power to transform communities.
Education - WTCI believes the human desire to grow, learn and improve is fundamental and lasts a lifetime.
Uniqueness - WTCI believes creative programs and services empower people to discover their world, broaden their horizons and become active participants in shaping the future.
Inclusion - WTCI believes respect for diverse ideas and cultures is essential to building a well-informed society and strong community.
Localism - WTCI believes we are the community's storyteller, thriving on partnerships with organizations, schools, businesses and government.
Stewardship - WTCI believes our mission and vision warrant community support and financial investment.