Underwriting

Why Support WTCI?

 

Supporting our mission to bring quality, educational programming to the entire community brings with it some marketing advantages for your company as well. While there are many, some of the more noteworthy include:

•With an average of just five and a half minutes of non-programming per hour, WTCI delivers your corporate message in a program-rich, clutter-free environment.

•70 percent of PBS viewers feel that companies that underwrite PBS programs have a commitment to quality and excellence (Bruskin Goldring Research, PBS Public Opinion Survey, 1999).

•63 percent of PBS viewers would choose a company that supports PBS over others, all other things being equal (Bruskin Goldring Research, PBS Public Opinion Survey, 1999).

Key Benefits of Supporting WTCI

•Position your organization to a highly influential local audience.
•Effectively manage public opinion.
•Reach viewers in a quality-rich, clutter-free environment.
•Demonstrate and receive recognition for community-based philanthropy.
•Create a unique bond between the product or service and the underwritten program's viewers.
•Get in touch with customers and prospects while leveraging the positive equity associated with PBS.
•Build brand awareness.

Testimonials

•"Curious George is the cornerstone of our marketing for Pre-K. We've been with WTCI for six years now. Parents tell us when they interview that they've seen us on air. The kids even recognize the Bright School logo." Kim Brown, Marketing Director, The Bright School

•"Our patients told us that they had seen our ads on TV. They knew that we had moved, and were impressed with Dr. Hixson's credentials. Our patient load has increased and I'm sure this has helped." Lisa Moora, Women's Diagnostic Imaging Center

To learn more contact:
Ann Cater, Senior Marketing/Sales Executive at 423-702-7806